EcoHub was an event activation for Swinburne Open Day, showcasing how the university brings sustainability to life across research, teaching, and student-led environmental projects.
Company
Swinburne
Timeline
2023
Role
Lead Designer
The challenge
The final activation successfully transformed complex sustainability messaging into a more engaging and approachable campus experience. The project demonstrated the value of combining strategic communication with strong visual storytelling to encourage participation and increase visibility around environmental initiatives.
My Role
I led the project from concept through to final delivery, contributing across creative direction, branding, spatial graphics, campaign assets and stakeholder collaboration. This included developing the visual identity, creating print and digital collateral, refining messaging hierarchy and ensuring a cohesive experience across the activation.
The Approach
Outcome & Reflection
The visual approach focused on creating a clean and contemporary system that felt optimistic, accessible and interactive. Bold typography, modular layouts and environmentally inspired colour palettes were used to create clarity and energy throughout the experience, while flexible design components allowed content to adapt across multiple touchpoints.
The Approach
The visual approach focused on creating a clean and contemporary system that felt optimistic, accessible and interactive. Bold typography, modular layouts and environmentally inspired colour palettes were used to create clarity and energy throughout the experience, while flexible design components allowed content to adapt across multiple touchpoints.
Outcome & Reflection
The final activation successfully transformed complex sustainability messaging into a more engaging and approachable campus experience. The project demonstrated the value of combining strategic communication with strong visual storytelling to encourage participation and increase visibility around environmental initiatives.
EcoHub was an event activation for Swinburne Open Day, showcasing how the university brings sustainability to life across research, teaching, and student-led environmental projects.
Company
Swinburne
Timeline
2023
Role
Lead Designer
The challenge
The final activation successfully transformed complex sustainability messaging into a more engaging and approachable campus experience. The project demonstrated the value of combining strategic communication with strong visual storytelling to encourage participation and increase visibility around environmental initiatives.
My Role
I led the project from concept through to final delivery, contributing across creative direction, branding, spatial graphics, campaign assets and stakeholder collaboration. This included developing the visual identity, creating print and digital collateral, refining messaging hierarchy and ensuring a cohesive experience across the activation.
The Approach
Outcome & Reflection
The visual approach focused on creating a clean and contemporary system that felt optimistic, accessible and interactive. Bold typography, modular layouts and environmentally inspired colour palettes were used to create clarity and energy throughout the experience, while flexible design components allowed content to adapt across multiple touchpoints.
The Approach
The visual approach focused on creating a clean and contemporary system that felt optimistic, accessible and interactive. Bold typography, modular layouts and environmentally inspired colour palettes were used to create clarity and energy throughout the experience, while flexible design components allowed content to adapt across multiple touchpoints.
Outcome & Reflection
The final activation successfully transformed complex sustainability messaging into a more engaging and approachable campus experience. The project demonstrated the value of combining strategic communication with strong visual storytelling to encourage participation and increase visibility around environmental initiatives.