Ikigai Labs is a Tokyo-based innovation studio specializing in experimental product design, emerging technologies, and interactive experiences for brands and startups.
Company
Ikigai Labs
Timeline
2023
Role
Web Designer
The challenge
Ikigai Labs wanted a digital platform that mirrored the experimental nature of their work. Their previous website lacked the visual energy and interactivity necessary to reflect their innovative approach. Elliot’s goal was to craft a site that captured the studio’s forward-thinking ethos, showcasing their portfolio of experimental projects while maintaining usability and clarity. The platform had to feel immersive, offering users an experience that reflected the studio’s creativity and technological prowess.
My Role
I led the project from concept through to final delivery, contributing across creative direction, branding, spatial graphics, campaign assets and stakeholder collaboration. This included developing the visual identity, creating print and digital collateral, refining messaging hierarchy and ensuring a cohesive experience across the activation.
The Approach
Outcome & Reflection
The new Ikigai Labs website launched as an immersive and visually striking platform, successfully capturing the spirit of experimentation. Interactive previews, animated case studies, and a modular layout allowed the studio to showcase its diverse portfolio dynamically. Users could explore projects intuitively, and the site’s responsiveness ensured smooth experiences across devices. Feedback from the client highlighted how effectively the platform communicated their identity, helping attract collaborations with forward-thinking brands and startups. The project positioned Ikigai Labs as a leader in experimental design and interactive innovation, while giving them a scalable, adaptable digital home for future projects.
The Approach
The new Ikigai Labs website launched as an immersive and visually striking platform, successfully capturing the spirit of experimentation. Interactive previews, animated case studies, and a modular layout allowed the studio to showcase its diverse portfolio dynamically. Users could explore projects intuitively, and the site’s responsiveness ensured smooth experiences across devices. Feedback from the client highlighted how effectively the platform communicated their identity, helping attract collaborations with forward-thinking brands and startups. The project positioned Ikigai Labs as a leader in experimental design and interactive innovation, while giving them a scalable, adaptable digital home for future projects.
Outcome & Reflection
The final activation successfully transformed complex sustainability messaging into a more engaging and approachable campus experience. The project demonstrated the value of combining strategic communication with strong visual storytelling to encourage participation and increase visibility around environmental initiatives.
Ikigai Labs is a Tokyo-based innovation studio specializing in experimental product design, emerging technologies, and interactive experiences for brands and startups.
Company
Ikigai Labs
Timeline
2023
Role
Web Designer
The challenge
Ikigai Labs wanted a digital platform that mirrored the experimental nature of their work. Their previous website lacked the visual energy and interactivity necessary to reflect their innovative approach. Elliot’s goal was to craft a site that captured the studio’s forward-thinking ethos, showcasing their portfolio of experimental projects while maintaining usability and clarity. The platform had to feel immersive, offering users an experience that reflected the studio’s creativity and technological prowess.
My Role
I led the project from concept through to final delivery, contributing across creative direction, branding, spatial graphics, campaign assets and stakeholder collaboration. This included developing the visual identity, creating print and digital collateral, refining messaging hierarchy and ensuring a cohesive experience across the activation.
The Approach
Outcome & Reflection
The new Ikigai Labs website launched as an immersive and visually striking platform, successfully capturing the spirit of experimentation. Interactive previews, animated case studies, and a modular layout allowed the studio to showcase its diverse portfolio dynamically. Users could explore projects intuitively, and the site’s responsiveness ensured smooth experiences across devices. Feedback from the client highlighted how effectively the platform communicated their identity, helping attract collaborations with forward-thinking brands and startups. The project positioned Ikigai Labs as a leader in experimental design and interactive innovation, while giving them a scalable, adaptable digital home for future projects.
The Approach
The new Ikigai Labs website launched as an immersive and visually striking platform, successfully capturing the spirit of experimentation. Interactive previews, animated case studies, and a modular layout allowed the studio to showcase its diverse portfolio dynamically. Users could explore projects intuitively, and the site’s responsiveness ensured smooth experiences across devices. Feedback from the client highlighted how effectively the platform communicated their identity, helping attract collaborations with forward-thinking brands and startups. The project positioned Ikigai Labs as a leader in experimental design and interactive innovation, while giving them a scalable, adaptable digital home for future projects.
Outcome & Reflection
The final activation successfully transformed complex sustainability messaging into a more engaging and approachable campus experience. The project demonstrated the value of combining strategic communication with strong visual storytelling to encourage participation and increase visibility around environmental initiatives.