Cooperative is a San Francisco–based coworking and shared office provider that helps startups, freelancers, and small businesses find flexible, community-driven workspace solutions.
Company
Cooperative
Timeline
2023
Role
UI / UX Designer
The challenge
Cooperative approached us to revamp their digital presence, which had become outdated and lacked clarity on offerings. They needed a website that could communicate the value of their coworking spaces, membership plans, and community events, while also providing a smooth booking and inquiry experience. Elliot’s goal was to create an intuitive, visually appealing platform that highlighted the vibrant community and flexible solutions Cooperative offered, making it easy for potential members to explore and engage.
My Role
I led the project from concept through to final delivery, contributing across creative direction, branding, spatial graphics, campaign assets and stakeholder collaboration. This included developing the visual identity, creating print and digital collateral, refining messaging hierarchy and ensuring a cohesive experience across the activation.
The Approach
Outcome & Reflection
The redesigned Cooperative website launched as a clean, modern platform that clearly communicated offerings and encouraged engagement. Users could easily explore locations, compare memberships, and book tours or events with minimal friction. Interactive elements, subtle animations, and consistent branding reinforced the sense of community. Post-launch, Cooperative saw an increase in membership inquiries and event sign-ups, as well as positive feedback on the improved usability and aesthetics. The project successfully positioned Cooperative as a contemporary, approachable coworking provider with a strong digital presence.
The Approach
The redesigned Cooperative website launched as a clean, modern platform that clearly communicated offerings and encouraged engagement. Users could easily explore locations, compare memberships, and book tours or events with minimal friction. Interactive elements, subtle animations, and consistent branding reinforced the sense of community. Post-launch, Cooperative saw an increase in membership inquiries and event sign-ups, as well as positive feedback on the improved usability and aesthetics. The project successfully positioned Cooperative as a contemporary, approachable coworking provider with a strong digital presence.
Outcome & Reflection
The final activation successfully transformed complex sustainability messaging into a more engaging and approachable campus experience. The project demonstrated the value of combining strategic communication with strong visual storytelling to encourage participation and increase visibility around environmental initiatives.
Cooperative is a San Francisco–based coworking and shared office provider that helps startups, freelancers, and small businesses find flexible, community-driven workspace solutions.
Company
Cooperative
Timeline
2023
Role
UI / UX Designer
The challenge
Cooperative approached us to revamp their digital presence, which had become outdated and lacked clarity on offerings. They needed a website that could communicate the value of their coworking spaces, membership plans, and community events, while also providing a smooth booking and inquiry experience. Elliot’s goal was to create an intuitive, visually appealing platform that highlighted the vibrant community and flexible solutions Cooperative offered, making it easy for potential members to explore and engage.
My Role
I led the project from concept through to final delivery, contributing across creative direction, branding, spatial graphics, campaign assets and stakeholder collaboration. This included developing the visual identity, creating print and digital collateral, refining messaging hierarchy and ensuring a cohesive experience across the activation.
The Approach
Outcome & Reflection
The redesigned Cooperative website launched as a clean, modern platform that clearly communicated offerings and encouraged engagement. Users could easily explore locations, compare memberships, and book tours or events with minimal friction. Interactive elements, subtle animations, and consistent branding reinforced the sense of community. Post-launch, Cooperative saw an increase in membership inquiries and event sign-ups, as well as positive feedback on the improved usability and aesthetics. The project successfully positioned Cooperative as a contemporary, approachable coworking provider with a strong digital presence.
The Approach
The redesigned Cooperative website launched as a clean, modern platform that clearly communicated offerings and encouraged engagement. Users could easily explore locations, compare memberships, and book tours or events with minimal friction. Interactive elements, subtle animations, and consistent branding reinforced the sense of community. Post-launch, Cooperative saw an increase in membership inquiries and event sign-ups, as well as positive feedback on the improved usability and aesthetics. The project successfully positioned Cooperative as a contemporary, approachable coworking provider with a strong digital presence.
Outcome & Reflection
The final activation successfully transformed complex sustainability messaging into a more engaging and approachable campus experience. The project demonstrated the value of combining strategic communication with strong visual storytelling to encourage participation and increase visibility around environmental initiatives.