Romy Paris is a French startup skincare brand often described as the “Nespresso machine for cosmetics”, combining personalised skincare with connected technology.
Company
Swinburne
Timeline
2014
Role
Graphic Designer
The challenge
The skincare market is highly saturated and competitive. Romy Paris positioned itself as one of the first cosmetic brands to offer personalised skincare through connected technology, creating the challenge of introducing an entirely new skincare experience to consumers.
The objective was to educate audiences in a way that felt contemporary, approachable and design-led, while still appealing to the expectations of a premium cosmetic market.
My Role
Working within the graphic design team, my role spanned multiple touchpoints across the brand launch. This included art direction support across promotional video and photography shoots, talent collaboration, packaging rollout, printed collateral, iconography design and photo retouching.
I also worked closely alongside the wider agency team throughout the development process, contributing to the visual consistency of the brand across both physical and digital experiences.
The Approach
This project required close collaboration across multiple disciplines within the agency, including Product Design, Video & Photography, Production and Graphic Design.
Being involved across the broader creative process allowed me to contribute beyond traditional graphic design outputs, from assisting with shoot preparation and talent selection through to the rollout of packaging systems, printed materials and branded content.
The visual direction aimed to balance premium minimalism with a playful contemporary edge, using a refined colour palette, clean iconography and carefully considered print finishes to help differentiate the brand within the cosmetic space.
Outcome & Reflection
The project resulted in a cohesive launch experience that connected the industrial design of the cosmetic dispenser, capsule system, packaging and promotional content into a unified brand identity.
Looking back, this project remains a significant milestone in my early career, as it gave me hands-on experience working across branding, packaging, art direction and multidisciplinary collaboration within an international agency environment.
Romy Paris is a French startup skincare brand often described as the “Nespresso machine for cosmetics”, combining personalised skincare with connected technology.
Company
Swinburne
Timeline
2014
Role
Graphic Designer
The challenge
The skincare market is highly saturated and competitive. Romy Paris positioned itself as one of the first cosmetic brands to offer personalised skincare through connected technology, creating the challenge of introducing an entirely new skincare experience to consumers.
The objective was to educate audiences in a way that felt contemporary, approachable and design-led, while still appealing to the expectations of a premium cosmetic market.
My Role
Working within the graphic design team, my role spanned multiple touchpoints across the brand launch. This included art direction support across promotional video and photography shoots, talent collaboration, packaging rollout, printed collateral, iconography design and photo retouching.
I also worked closely alongside the wider agency team throughout the development process, contributing to the visual consistency of the brand across both physical and digital experiences.
The Approach
This project required close collaboration across multiple disciplines within the agency, including Product Design, Video & Photography, Production and Graphic Design.
Being involved across the broader creative process allowed me to contribute beyond traditional graphic design outputs, from assisting with shoot preparation and talent selection through to the rollout of packaging systems, printed materials and branded content.
The visual direction aimed to balance premium minimalism with a playful contemporary edge, using a refined colour palette, clean iconography and carefully considered print finishes to help differentiate the brand within the cosmetic space.
Outcome & Reflection
The project resulted in a cohesive launch experience that connected the industrial design of the cosmetic dispenser, capsule system, packaging and promotional content into a unified brand identity.
Looking back, this project remains a significant milestone in my early career, as it gave me hands-on experience working across branding, packaging, art direction and multidisciplinary collaboration within an international agency environment.